HONDA RECOVERY RECALL UNDERWAY

2010-02-18

Local Honda Dealer Enjoys Super Bowl Exposure / Offers Swift Recall Recovery

Katy, TX - One of the most-watched TV programs of the year, the Super Bowl was an ideal environment to draw attention to Honda’s all-new Accord Crosstour. “The Accord Crosstour is Honda’s newest entry into the world’s next-generation, sporty, crossover vehicles,” said Chris Morrison, General Manager of Honda Cars of Katy. Ever since the running of the Crosstour ad during the Super Bowl our web site activity increased tremendously and the phone seems like it hasn’t stopped ringing.”

Morrison added, “Honda has always been a trend setter with our flagship Accord and fuel-efficient Civic. The Accord Crosstour is a modern solution. It gives you a lot of storage, but it doesn’t look or drive like other vehicles out there. One look at the Crosstour and you know right away something new is going on here.”

We asked Mr. Morrison about the recent vehicle safety recalls in the news and how these affect current Honda customers as well as Honda prospects in choosing Honda. “When Honda identifies concerns of this nature, nothing is more important to the company and Honda Cars of Katy than fulfilling our obligation and responsibility to alert our customers. In addition to contacting our customers by mail, if you are at all unsure if your Honda is affected please call our special VIP Honda Hotline set up exclusively for this purpose at 800-217-3050. A knowledgeable operator will be able to answer all your questions and direct you accordingly.” Mr. Morrison advised. “Nothing is more important to us than the safety and reliability of the vehicles our customers drive, and we are determined to live up to the high standards people have come to expect from Honda.”

Just some of the steps taken by Honda Cars of Katy to support customers affected by any safety

recall include extended service hours until all customers’ vehicles have been fixed, adding greeters to their service drive, dedicating body shop capacity to expedite repairs, providing free car washes and oil changes, increasing customer communication and providing complimentary maintenance service, among other customer focused activities.

“My team is working extremely hard to ensure that all the necessary resources and support we need are in place to make sure our customers get their cars fixed quickly,” said Morrison. “We are making this process safe, easy and fast for any customer who has been affected.”

Honda Dealer Committed To All Houston Area Customers

“While the media is doing a great job alerting the public regarding the details of various vehicle safety recalls I want the entire Houston market area to know Honda Cars of Katy is here to serve the needs of all the surrounding community. Not just those affected by a recall. Our team of professionals is trained to identify solutions to even the most challenging circumstances presented by our customers. For example we have low monthly payments to fit the smallest budgets. We work with some of the biggest lenders in the country. They bend over backwards just to earn the right to provide below market financing to Honda Cars of Katy customers. You don’t win the Annual Honda President’s Award by offering mediocre service.’

What if someone wants to trade-in their Honda or even a Toyota? “Actually right now is a great time to Trade In and Upgrade to a new Honda. The limited supply of used vehicle inventory makes your used car worth more. As a result, Honda Cars of Katy will pay customers top dollar for pre-owned vehicle,” explained Morrison. “We need pre-owned vehicles like never before.

As one of the top performing dealerships in Texas, we have to restock our inventory at any cost. In fact, in some cases we’ll even offer to buy a customer’s vehicle even if they don’t buy ours.”

“Your experience will be Safe, Easy and Fast!”

If you could tell our readers two compelling reasons to drive Honda, what would they be? “One of the main reasons more people than ever before are putting Honda on their list of vehicles to buy is fuel efficiency. The entire line-up of Honda cars is one fuel sipping vehicle after another. And we all know which direction gas prices tend to go,” remarked Morrison. “The second reason is as important to people as the first and that’s affordability. That’s where Honda Cars of Katy shines. We simply offer our customers the Best Price in America on New Hondas.”

Finally Mr. Morrison added, “If any Honda customer has any questions at all about your car, the recall or anything regarding Honda or the dealership, I want you to call me. Our team is standing by, and I promise I will get back to you and personally address any issue you have.” Honda Cars of Katy is located at 21001 Katy Freeway in Katy, Texas 77450.

About Honda Cars of Katy

Honda Cars of Katy is a new car and used car Honda dealer that proudly provides parts and service to the greater Houston area including Katy, Sugar Land, Houston Heights, Memorial, Downtown Houston, Bellaire, River Oaks, West University, Montrose, The Woodlands, Midtown, Cypress, Humble and Jersey Village